At the end of the day, search engines like Google, Bing, Yahoo, et al are 100% aware that they are only going to survive IF SEARCHERS FIND WHAT THEY ARE LOOKING FOR. It would be great to have a nickel for every customer who wanted to “add some keywords to the code to show up at the top of Google,” but sadly, it doesn’t work that way.
It’s necessary to respect Google’s intelligence (and the others too of course, but WOW, Google is so intelligent!).
Think of it this way: if you were Google and websites were always trying to fool you and trick you with “keywords in the code” when in fact their content was thin and poorly-written, how would you rank that website?
How much respect would you give them?
Keep thinking that way, and you will have a better idea of how the Google algorithm works (but you will never really know for sure!)
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